The Beginning: Humble but Firm
Mr. DK Singhal, with his rich bank of in-depth knowledge that he acquired over the two decades he spent working closely with the pharmaceutical industry, joined hands with Dr. Simmi Dutta ’ a seasoned Research Scholar from Moolchand Hospital (one of the most prominent hospitals in India to be actively involved in Ayurvedic Research) ’and Dr. K. K Kaushal ’ a professional with a rich experience in Formulation of Ayurvedic Medicine and Wellness domain ’ to form a business venture in the year 1996.. .
The first branded product to roll out from this venture’ named as Medinn Belle’ was Raahat: a highly effective laxative, developed after intensive research of over half a year. Raahat was well received in the market and this inspired and encouraged the Medinn Belle team to launch other brands in different product verticals, amongst which Endura is one of the most successful names. Today, the success of Endura Mass and its associated products have established Endura as a paramount bodybuilding supplements manufacturer in India.
Future Goals: Ambitious and Expanding
Endura supplements have pledged to not be at rest unless they bring to the Indian market products that would cater every need of an individual in term of nutrition. Therefore, marching towards this goal, several new products are being developed and launched in quick succession, the latest addition being the Premiere Health Series which is developed exclusively as a sports nutrition supplement in India. Endura is a living proof of how a humble enterprise has redefined the idea of a body supplement company and is soaring high every day.